The world of influencers is undeniably attractive – highly desired, admired, and full of potential opportunities. Their lives seem exciting in a way that many of us could only wish for. But do we take a moment to realize that a human being is behind the screen? A figure crafted from earthy clay, much like yourself – imperfect and flawed, facing struggles beyond our comprehension, and prone to making errors just like any other individual. So why do we elevate their importance to the extent of losing sight of what is right or wrong? Why do we seek to imitate their actions, clothing, and lifestyle in a desperate attempt to be like them, even resorting to wrongdoing, falsehood, harassment, and belittling others?

In Suratul Baqarah, Allah Subhanahu Wataala tells us, “˹Consider the Day˺ when those who misled others will disown their followers when they face torment, and the bonds that united them will be cut off. The ˹misled˺ followers will cry, ‘If only we could have a second chance, we would disown them as they disowned us.’ And so Allah will make them remorseful of their misdeeds, and they will never ˹be able to˺ leave the Fire.” While the initial verses describe the polytheists, they very much apply to the popular influencer culture we have now.

We should not expect that an influencer we blindly followed will stand up for us on the Day of Judgement. We followed them by our own will and dubbed them as influencers. So, when we see an influencer publicly revealing their sins and decide to follow suit, we should remember that we signed up for it ourselves. While influencers will be held accountable for promoting evil, they will never be asked about why others chose to follow their opinions and lifestyle.

Often, when influencers display their human side and imperfections after being seen as role models, people strongly react, blaming them for not portraying reality and feeling let down by their actions. However, the real question is, why do we feel the need to idolize fellow human beings and blindly imitate them, getting drawn to their carefully constructed lives and treating them like demigods? What drives us to want to copy their way of living?

We tend to romanticize fame and popularity without thinking about the reality of life and the long-term effects of our choices. Understandably, some individuals do not choose to be in these positions but rather, their roles in the community or workforce force them into the spotlight. Nevertheless, the responsibility and accountability still rest with them.

Some may not even realize the weight they bear on their shoulders. Even if the influencers themselves don’t ask others to follow them, they should be aware of the power they have and use it wisely. The ripple effect of one’s actions can lead to the accumulation of negative consequences in this life and sins on the Day of Judgement. This is a burden no one should bear willingly. It’s important for individuals to be mindful of the impact they have on others and to consider the potential impact of their actions on a larger scale.

Indeed, there are some people who aspire to become famous for positive reasons, but this pursuit often comes with significant dangers that are often overlooked. Some of us seek to gain as many followers as our idols, often comparing our lives to theirs and aspiring to become influencers ourselves. However, the sobering reality is that no one can guarantee that they will always be a positive influence on others. Likewise, none of us is immune to being led astray or experiencing negative outcomes. What we can do is be mindful, intentional, and wise to the best of our ability, and pray for guidance and strength in our faith.

Here’s a gentle reminder dear reader. Whether you’re an influencer or someone who’s influenced, it’s important to be mindful of your words, actions, and claims. Be intentional about what you share and consider the digital footprint you want to leave behind. Most importantly, be cautious about what you consume online and whom you consider your role model. The social media hype of individuals, trends, materials, and lifestyle can be more detrimental than you think.

As we navigate these unprecedented times of social media influence, let’s remember these wise words from Abdullah ibn Mas‘ood (may Allah be pleased with him): ‘Whoever wants to follow a path, let him follow the path of one who has died, for the living are not safe from fitnah.’ I mean the Companions of Muhammad (blessings and peace of Allah be upon him). They were the best of this ummah: the purest in heart, the deepest in knowledge, and the most straightforward. Allah chose them to accompany His Prophet and establish His religion, so recognize their status and follow in their footsteps. Adhere as much as you can to their example of conduct and attitude, for they followed true guidance.’